The Journey begins with a comprehensive Introduction to Google Ads, followed by a deep dive into the Hierarchy of Google Ads and the array of Different Objectives achievable through this powerful platform. Explore the diverse spectrum of Google Ads types, including Search, Display, Performance Max, Shopping, Video, and Discovery campaigns.

Uncover the art of crafting compelling Google Search and Display ads, harness the potential of Performance Max campaigns, and master the nuances of Google Shopping and Video Ads. Venture into Discovery Campaigns and unravel the significance of Google Ad Rank and Quality Score.

Dive into the intricacies of Keyword Structure, conquer Google Merchant Center, and gain mastery over Ad Set Creation, Extensions, Reporting, and Ad Texts. Throughout, you'll be guided through essential Ad Optimization Steps, ensuring your campaigns yield exceptional results.